2015 Agenda

Day One | 14 October 2015

Millennium Gloucester Hotel, 4-18 Harrington Gardens London, SW7 4LH

9:00 - 9:15 Opening Remarks
  • Dale Smith
    Dale SmithDirector of Creation, Bridge Training & Events

An Introduction to Brand, Employee Engagement & Workplace Culture

Dale will offer a light hearted view of the challenges that surround the connection between brand promise, employee engagement, workforce culture and the ultimate customer experience. Through his use of real life examples and storytelling he will open delegates’ minds and ensure that the tone and place of the conference is put in place from the onset.
‘The energy you give is the energy you receive’ will be the tone of the day.

9:15 - 10:00 Keynote Address

Being Part of Something Bigger: How Culture Enhances both the Employee and Consumer Experience

When it comes to improving workplace culture, many companies make the mistake of prioritising the easy, shiny stuff—hip office space, remote work arrangements and inventive benefits—instead of the elements that strengthen emotional ties and connect employees more deeply to their managers, teams and, most critically, their customers. Chloe will reveal what great employers do that others don’t and how this can underpin a dynamic service culture.

10:00 - 11:00 Panel Discussion
  • Paul Dolan
      Paul DolanAuthor and Professor of Behavioural Science, LSE

    Creating a Happy and Engaged Modern Workplace

    This opening panel discussion will look at the extraordinary impact that workplace wellbeing can have on both a business and its employees: enhancing energy, productivity and creativity. It will also explore how employees bring to life a brand promise through behaviour and attitudes, and how this affects customer experience. Panellists will share their strategies for creating a happy and engaged workforce and then debate the merits and disadvantages of each of the various approaches.


    11:00 - 11:15 Refreshment Break

    Grab a drink, snack and network with the crowd.

    11:15 - 12:00 Keynote Address

    Encouraging a Dedicated and Motivated Workforce – The First Direct Way

    Developing a team of brand and service ambassadors who feel an on-going sense of excitement, belonging and pride in their company culture is an integral part of the First Direct success story. Pride, Original, Always On, Playful, Family and Passion are not just value words at First Direct, it is what drives the personality of its employees in making a true difference to their customer’s experiences. Karen will take us inside the walls of this award winning organisation and shine light on a team that truly knows how to bring life to such a clear brand personality and promise.

    12:00 - 13:00 Lunch

    A great selection of hot and cold options, and time to network with the crowd.


    13:00 - 13:45

    Engaging Employees through a Digital Medium

    In this ever-increasing technological world, businesses are no longer restricted to using digital surveys to determine and/or manage their employees’ engagement, dedication and happiness. Gain insight into the latest cutting edge strategies that are connecting people and culture.

    13:00 - 13:45

    Developing an Internal Brand that Celebrates Authenticity

    BMW UK is moving people to inspire performance – enhancing powerful external brands with an internal voice and a way of working which resonates authenticity, inspiration and collaboration. This is an opportunity to be inspired by BMW’s story.

    13:45 - 14:30

    The Power of Culture Shaping in Driving Employee Engagement

    The challenge when trying to increase levels of employee engagement is how to shape and ‘dial-up’ culture in a way that it embeds into the hearts and minds of its people. Hear firsthand how BBC Worldwide drives employee engagement by inviting its people to ‘be part of making history’.

    • Jamie Ward
        Jamie WardGlobal Head of Organisation Development, HR, BBC Worldwide
      13:45 - 14:30

      Engaging and Retaining Your Top Performers for Sustainable Success

      Investing in the development of your people will support both them and the long-term growth prospects of the business. Hear best practice on how managing employee performance, development and careers will lead to cultural change.

      • Karen Russell
          Karen RussellChief People Officer, Pizza Hut UK & Ireland, Yum! Brands
        14:30 - 14:45 Refreshment Break

        Grab a drink, snack and network with the crowd.

        14:45 - 15:30

        Engaging Your Employees to Live Your Brand Values

        Fitness First has embarked on an extraordinary employee engagement strategy that connects its people, brand promise and members together with a clear purpose. Learn how it empowered employees by building an internal culture that embodies the DNA of its vision for the future.

        14:45 - 15:30

        Unleashing Our People’s Potential and Valuing Their Contributions – Talent Management, The Bacardi Way

        See inside the world of Bacardi and explore how their employee contributions have positively impacted brand loyalty and cultural continuity. By welcoming and valuing their firsthand input, the team has built a culture that respects values the true voice of the brand – its people.

        15:30 - 16:00 Refreshment Break

        Grab a drink, snack and network with the crowd.

        16:00 - 17:00 Final Keynote

        When brand values have to change: a case study on realigning employee mindsets

        In the final keynote speech of the day, Simon will talk us through this ground breaking cultural transformation. When a Ritz-Carlton in Palm Beach, Florida had to become an independent-minded newly-branded hotel, Simon and his team embarked on a journey to change and install a completely new set of values into a workforce once loyal to a different culture. Simon explains how a values-led induction can transform your business, discussing what might happen if your employees become disengaged from your identity and revealing how they become your brand’s biggest asset when they become fully engaged employees.

        17:00 - 17:15 Closing Remarks

        Final remarks from Chairman Dale Smith.